Pirelli Tyre is the operational holding company for a group involved in the design, development, manufacturing and marketing of tyres for various types of vehicles: cars, light vehicles and motorcycles, buses, trucks, agricultural and earth moving machinery. Pirelli Tyre is the world's fifth largest operator in terms of turnover on the tyre market. Within this market, Pirelli Tyre focuses in particular on the high-end segments characterised by elevated technological contents and high performance. These are segments in which Pirelli has established itself in positions of leadership with regard to both its car and motorcycle tyres: Pirelli tyres are today seen as synonymous with quality, emotion and ultimate performance. Drawing on its technological expertise, the group has consolidated working relationships with the world's leading car and motorcycle manufacturers; partnerships that have translated into a number of homologations for models from all the leading automotive firms. Pirelli aims to continually raise the bar on every aspect of the tyre. From technological innovations and advancements in environmental sustainability to its focus on performance, safety and quality, it has evolved to become a global trend-setter. Pirelli%92s technological excellence is also nurtured by the innovation and competencies gained in sporting competitions, in which it has been active for over 110 years. Currently, the company participates in over 350 car and motorcycle sport events and since 2011 it has been the exclusive tyre supplier to the Formula 1 World Championship and will be the sole Global Tyre Partner until 2024.
